In sales, it’s convictions that sell and emotions that buy. It’s vital to speak with deep, abiding conviction about the value of your offer, but if you want to peak someone’s interest you can’t care more about the sale than they do. Indifference makes the Difference. Join us to learn why high activity will drive down your attachment to outcomes and help propel you to overall sales success.

The definition of strategy is nothing more than how you capitalize on, leverage, or even exploit available resources to create a sustainable competitive advantage. Most people aren’t willing to invest in the real work of learning to think critically. How good are you at recognizing the resources around you?

What people are looking for in a leader is someone who is honest, has a forward-looking mindset, and is inspiring and competent. In this episode we’re talking about the importance of being a leader that models the way, who does what they say they will do and gives people around them the power to act. Join us on your personal leadership journey and let’s inspire each other.

Where does influence come from? Anciently, it was defined as stars in their proper alignment acting upon the character or destiny of a person. In a business setting, we can be an influence on those around us. There is power in seeing people as people with their own goals and needs and being responsive to them.

What are the principles that guide your decision making? Is economic outcome the most important reason to guide decisions when charting a course for a business or a career? Let’s get deep about the importance of a healthy balance between Ego, Economic Outcomes, and Principles.

If a corporation is a body, can it have a soul? And if so, why does it seem that so few do? Strategy expert Tyler Norton, founder of Hero Partners and founding partner of The HydeNorton Group, teaches how having a noble purpose breathes life into an organization and the important role of ethos and culture in creating a truly differentiated business offering.